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(1). Bringing multiple disciplines together to build a more comprehensive and competitive offering. In other words, making your website slightly nicer-looking at tremendous cost.
“People, we want to focus on achieving elegance in the way we market our services. I want at least one idea from everyone in this room on how we can do this. Everyone except Greg.”
Props to Denise M. for the submission.
(1). A term used by salespeople in struggling business units to generally describe their service pitch to clients and intermediaries, meant to impart an endearing and almost human quality on the offering.
“I think we have a compelling story to tell about our expertise in the powdered milk space. Now, let’s hit those phones!”
(1). The P.C. way to say “don’t giggle at your IT guy’s funny accent”.
“Guys, we really need to work on your cultural intelligence here. You just can’t go around calling our helpdesk ‘Bollywood‘.”
