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(1). Bringing multiple disciplines together to build a more comprehensive and competitive offering. In other words, making your website slightly nicer-looking at tremendous cost.
“People, we want to focus on achieving elegance in the way we market our services. I want at least one idea from everyone in this room on how we can do this. Everyone except Greg.”
Props to Denise M. for the submission.
(1). n – The process of replacing a service provider, usually used by the replacement as a polite euphemism for the sacking of the former when attempting to get information from them.
(2). v – To move an account from one service provider to another, usually used by the new provider during correspondence or conversations with the former in order to avoid reminding them that they have been fired.
(1). An unnecessary (but so necessary) document a company uses to tout previous accomplishments and put stars in the eyes on new prospects so that they hire them. Usually they are only created around well-known brands, because nobody cares that you helped that company down the hall do great…what do those guys do again? Something with David Bowie memorabilia right?
“We’d like to show you a case study that we did for a company that sells David Bowie memorabilia. Wait a minute, Mike! I told you to make a case study for the Chloé site, not the David Bowie site! When we get back to the office we’re gonna be making some ch ch ch changes!”
