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(1). A term used to describe data taken from Google Analytics, Omniture or some other reporting platform, that can be used to create busy work.
“Hey Steve, can we extract some actionable data from Google Analytics to create some deliverables for the client?”
Props to Ross G. for the submission.
(1). Used to refer to (in)ability to make progress (e.g. on an initiative or project).
“Team, if we stay focused on our deliverables, then maybe we can get some traction on this project.”
Props to Scott P. for the submission.
(1). That department where the people who make all the money work. Click here for your department.
“So, are we a profit center or not? The last five accounts you guys brought in were priced so low, we’re basically paying them! No, go out there and get some clients who pay us!”
