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(1). A term used to describe data taken from Google Analytics, Omniture or some other reporting platform, that can be used to create busy work.
“Hey Steve, can we extract some actionable data from Google Analytics to create some deliverables for the client?”
Props to Ross G. for the submission.
(1). A term used to describe a pitch by a struggling business unit to try to explain to the firm’s sales force why they should be marketing their product or service (see value add, nice-to-have). Value Propositions often appear desperate, but are useful in providing members of the business unit with bullet points for their resumes, which likely will need to be updated shortly.
“So, let me get this straight. Your firm’s value proposition is that you’re the ‘Pluto’ of the marketing world and you’re making a comeback?”
(1). That department where the people who make all the money work. Click here for your department.
“So, are we a profit center or not? The last five accounts you guys brought in were priced so low, we’re basically paying them! No, go out there and get some clients who pay us!”
