BLOG
(1). A term used to describe data taken from Google Analytics, Omniture or some other reporting platform, that can be used to create busy work.
“Hey Steve, can we extract some actionable data from Google Analytics to create some deliverables for the client?”
Props to Ross G. for the submission.
(1). To positively impact or move a project forward, generally used when providing negative feedback in order to imply that someone is being neither impactful nor moving anything forward.
“Thanks for your input here, Tom. Unfortunately, I just don’t think adding more slides about how you are personally trying to go paperless is really going to move the needle on the firm’s cost-cutting project. I mean, really, you work in the mailroom!”
(1). The creation of an artificial political movement by a corporation or special interest group designed to look like an actual “grass roots” movement.
“Occupy Wall Street? That was just a clever bit of astroturfing by Moveon.org. Unlike the Tea Party, which is totally legit…”
