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(1). A term used to describe data taken from Google Analytics, Omniture or some other reporting platform, that can be used to create busy work.
“Hey Steve, can we extract some actionable data from Google Analytics to create some deliverables for the client?”
Props to Ross G. for the submission.
(1). A way to refer to a company’s sales force as a collective group without actually using the word “sales”.
(2). An operations term referring to a document or application that is being prepared for release.
“For a change of pace, this year the company is going to focus its hiring and compensation in the production area of the business.”
(1). A racing-inspired term for changing the subject during a meeting or conference call, usually used when the discussion has drifted into uncomfortable territory for one or more participants and they wish to bring it back to a more friendly or positive topic.
“Okay, why don’t we shift gears here and get back to the holiday promotion. I don’t like where this ‘you guys don’t pay your bills’ conversation is going.”
