(1). A claim made when your boss asks for the status of a project you totally forgot about. See on top of it.
“The Grossman account? I’m all over it, boss. Should have it all wrapped up soon.”
All Over It
RANDOM LINGO
Low-Hanging Fruit
(1). A euphemism for a low-quality class of prospective clients that the firm believes will be easy to “pick off”. The term is usually used during strategy meetings in which management announces its decision to focus its marketing efforts on higher volume (as opposed to quality of clients) in order to meet its revenue goals.
“Okay team, this year we’re going to focus on the low-hanging fruit out there. How do we do it? VOLUME! That’s how we do it!”
(2). A term that describes “easy wins” used by salesmen to give prospective clients a sense of euphoria that you and only you hold the keys to their success. After the contract is signed, the salesman will then exit the relationship, forever.
“What we’ll do first is go after the low-hanging fruit to give you a leg up on your competition. Once that process is complete, your account manager will explain the plan going forward.”
Get into Bed
(1). To take on a new client that you know is going to cause trouble for you down the road, but is just too lucrative right now to pass up.
(2). To hire a service provider (read: outsource firm) that will be next to impossible to unload once they’re in place.
“You know once we get into bed with these guys, we’re never going to be able to get rid of them. Like the Kardashians.”