(1). An initiative undertaken by a company to produce unlimited opportunities. It is, of course, a pipe dream that results in over-diversification and, ultimately, a reversion back to the company’s core competencies (see also cultural evolution).
“We’re planning to adopt a blue ocean strategy for 2013. We’re now going to focus on both importing AND exporting!”
(1). Assigned tasks with no obvious goal and with seemingly no end, usually assigned to new hires, interns or anybody working in a bank these days.
“Oh, c’mon Lisa! This is just makework and you know it! There is absolutely no reason we need to take information off of our system and put it into this spreadsheet. I mean…it’s on the system! Just go look there!”