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(1). A kindergarten-style way to suggest that two concepts or items being compared are not able to be compared. The term is often used as a polite way to suggest that the presenter needs to re-do their work.
“Sorry Tom, I just don’t think comparing your work on switching us to FedEx to the moon landing is an apples-to-apples analysis.”
(1). A term used to describe a pitch by a struggling business unit to try to explain to the firm’s sales force why they should be marketing their product or service (see value add, nice-to-have). Value Propositions often appear desperate, but are useful in providing members of the business unit with bullet points for their resumes, which likely will need to be updated shortly.
“So, let me get this straight. Your firm’s value proposition is that you’re the ‘Pluto’ of the marketing world and you’re making a comeback?”
(1). Something my assistant seems to have a lot of, especially when we’re really busy.
“Hi, Tom…I’m going to take a personal day today. What’s going on? I have an interv…umm…dentist appointment…yeah, that’s it…a dentist appointment.”
