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(1). A kindergarten-style way to suggest that two concepts or items being compared are not able to be compared. The term is often used as a polite way to suggest that the presenter needs to re-do their work.
“Sorry Tom, I just don’t think comparing your work on switching us to FedEx to the moon landing is an apples-to-apples analysis.”
(1). A term used to describe one’s involvement in a certain matter or project, usually as a way to suggest someone else’s involvement would be unnecessary or undesirable.
“I’m not sure Mike’s 50-slide presentation on our office’s battery-recycling program would be additive to the board meeting.”
(1). An unnecessary (but so necessary) document a company uses to tout previous accomplishments and put stars in the eyes on new prospects so that they hire them. Usually they are only created around well-known brands, because nobody cares that you helped that company down the hall do great…what do those guys do again? Something with David Bowie memorabilia right?
“We’d like to show you a case study that we did for a company that sells David Bowie memorabilia. Wait a minute, Mike! I told you to make a case study for the Chloé site, not the David Bowie site! When we get back to the office we’re gonna be making some ch ch ch changes!”
