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(1). Acronym for “as soon as possible” often used to impart a sense of urgency. In an effort to appear even shorter on time (and really important), many workers pronounce the acronym as an actual word.
“Hey Jeff, sorry to do this but I totally forgot Jonathan was coming in today so I am going to need those mock-ups ASAP.”
(1). Something you’d like all of your KPIs to be.
“Hmmm … is there any way we can eliminate that line-item marked “fees”? I just don’t think it’ll be optically-pleasing to the client given our performance is down about six percent from last year.”
(1). Your top priority or, more often, your only choice.
“I told the IT guys to think of me as their only child when it comes to allocating resources this year.”
(2). The prima donna on your staff who you tend to give all of the plum assignments to just so they will stop bothering you about how they have no “career path”.
“Bob knows I’m an only child when it comes to assigning the top accounts.”
Props to Denise for the submission.
