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(1). A colloquial expression used to indicate that the analysis you are about to provide was completed very quickly, with little forethought, and will likely prove to be incorrect.
“This is totally back of the napkin, but I think we can increase your sales 300% this year.”
(1). A term used to identify the cause of a major problem a company is currently experiencing. While this metaphoric firearm and the silver bullet that can remedy the situation rarely exist, business owners seem to love the chase. In all honesty, the problem is usually due a pile of guns that the business owner has accumulated from years and years of poor business decisions.
(2). In internet marketing, this terms is usually associated with a business owner looking for the cause of a massive drop in organic traffic due to one of Google’s jackass algorithm updates. Thanks Matt Cutts.
“Sean, I’m just looking for the smoking gun in this situation. I don’t understand why linking to all of these gambling and porn sites is such a bad thing. Lot’s of people go to them, hell, I was just on one before this meeting. That’s a strong handshake you have by the way.”
(1). A term used to describe full transparency on a deal or issue (i.e. opening the kimono to see what’s underneath).
“Okay guys, we’re going to have to be open kimono on this deal.”
Props to John M. for the submission.
