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(1). A colloquial expression used to indicate that the analysis you are about to provide was completed very quickly, with little forethought, and will likely prove to be incorrect.
“This is totally back of the napkin, but I think we can increase your sales 300% this year.”
(1). To try to make your offering measure up to your competitors. It doesn’t.
“So, to level the playing field a bit, we revamped our marketing materials. Now, we’re using glossy paper and … wait for it … color!”
(1). An outline of a proposed strategy or other subject requiring in-depth explanation, usually written by multiple parties (see living document) and rarely used by anyone.
“Hey, Tom. Did you happen to read my white paper on the new coffee machine for the office? Either way, I set up a team call to discuss this Friday at 4:30. Hope you can attend.”
