(1). A stupid word used in place of “history”.
“Hey Mike, why don’t you give him the back story on the Collins deal?”
Props to Lisa for the submission.
Back Story
RANDOM LINGO
Level The Playing Field
(1). To try to make your offering measure up to your competitors. It doesn’t.
“So, to level the playing field a bit, we revamped our marketing materials. Now, we’re using glossy paper and … wait for it … color!”
Active Listening
(1). The art of pinpointing the important points your client is trying to get across (unlike most of us, who just wait for them to stop talking so we can say whatever we think they want to hear).
“You’re doing a good job, Rick, but I think you need to do a little more active listening during client meetings. We really can’t be saying ‘sounds good’ after a client tells us his wife just died…”