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(1). To be under intense pressure.
“Dude, Mike is really behind the eight ball this week. He’s got three client meetings, two presentations and a date with the hot chick in Accounting who thinks he’s the V.P. in charge of Marketing…which he’s not.”
(1). A common phrase used by sales managers to encourage their employees to work longer hours and more aggressively market their products. The phrase is intended to imply that there is potentially more they could be doing to sell to new clients, when in reality, it is simply a ploy to make it appear management has a longer term plan for the company.
“Team, we really need to take it to the next level if we’re going to continue to claim to be the premier firm in the feral hog extermination industry.”
(1). Bringing multiple disciplines together to build a more comprehensive and competitive offering. In other words, making your website slightly nicer-looking at tremendous cost.
“People, we want to focus on achieving elegance in the way we market our services. I want at least one idea from everyone in this room on how we can do this. Everyone except Greg.”
Props to Denise M. for the submission.
