Best in Class

Cheesy Corporate Lingo 26 February 2012


(1).  A self-promoting way to describe a firm’s customer service or products, meant to imply that the firm is number one in the industry (a claim for which there is likely no basis and is highly disclaimed in the fine print at the back of the promotional material).


“Team, we’re rolling out our new value proposition to reaffirm to the world our best in class status in the industry.”