(1). Shady Internet optimization practices usually performed by nondescript people in Russia, India, Romania, Slovenia, etc….really any country that ends in “ia” applies here.
(2). Manipulating search engine results by obtaining links from porn sites and gambling sites…or porn sites you can gamble on.
“Black hat, white hat…is all the same as long as you get page one of Google result pages. Have you been on the Ebay lately? I see missile silo for sale, crazy things! I update on the Facebook now!