(1). Media neutral. It’s supposed to mean that there is no preference for a given media channel in advertising, but it really just means the agency doesn’t know what it’s doing and doesn’t want to commit to anything lest it appear stupid.
“We’ve been relatively media agnostic for our campaigns these days…why, what are you guys doing…you know…specifically….”
“Dude, Mike is really behind the eight ball this week. He’s got three client meetings, two presentations and a date with the hot chick in Accounting who thinks he’s the V.P. in charge of Marketing…which he’s not.”