(1). To omit some critical piece of information during a sales pitch (i.e. fees, your actual capabilities, etc.).
“Look, Dean … we’re not trying to play hide the ball here! We can’t NOT tell this guy we don’t actually know how to build his website and that your little brother – who’s sixteen by the way – is going to be doing it for us!”
(1). Media neutral. It’s supposed to mean that there is no preference for a given media channel in advertising, but it really just means the agency doesn’t know what it’s doing and doesn’t want to commit to anything lest it appear stupid.
“We’ve been relatively media agnostic for our campaigns these days…why, what are you guys doing…you know…specifically….”