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(1). An initiative undertaken by a company to produce unlimited opportunities. It is, of course, a pipe dream that results in over-diversification and, ultimately, a reversion back to the company’s core competencies (see also cultural evolution).
“We’re planning to adopt a blue ocean strategy for 2013. We’re now going to focus on both importing AND exporting!”
Props to Jack D. for the submission.
(1). A term used as a backhanded, self-serving way to tell everyone in the company about your “great” idea.
(2). To ask around internally to get co-workers’ thoughts on a particular issue.
“Oh my god yes! Splash pages. We need to get more splash pages up on the website…great idea I just came up with right? Let’s socialize it and let’s see what everyone thinks.”
(1). Resentment of co-workers for edits they have made to something you wrote.
“No, please. Make changes. No pride of authorship here. I just worked on it for three months, no big deal. Looking forward to your thoughts.”
