Blue Ocean Strategy

Cheesy Corporate Lingo CheesyCorporateLingo.com 18 December 2012

 

(1).  An initiative undertaken by a company to produce unlimited opportunities.  It is, of course, a pipe dream that results in over-diversification and, ultimately, a reversion back to the company’s core competencies (see also cultural evolution).

 

“We’re planning to adopt a blue ocean strategy for 2013.  We’re now going to focus on both importing AND exporting!”

 

Props to Jack D. for the submission.