Blue Ocean Strategy

Cheesy Corporate Lingo 18 December 2012


(1).  An initiative undertaken by a company to produce unlimited opportunities.  It is, of course, a pipe dream that results in over-diversification and, ultimately, a reversion back to the company’s core competencies (see also cultural evolution).


“We’re planning to adopt a blue ocean strategy for 2013.  We’re now going to focus on both importing AND exporting!”


Props to Jack D. for the submission.