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(1). A way to make it sound like the members of your team are all winners, and that, by hiring you guys, the client will be a winner, too.
“Our blue ribbon team of experienced professionals will make sure you are receiving the highest level of attention and service every day.”
(1). Somewhere hot and humid where labor costs are more than reasonable.
“That’s right…we’ve just recently expanded our center of excellence in Bangalore. Now we have even more “Steve from Dallas”-es ready to tell all of our customers to turn their computers off and then back on again!”
(1). A software application, program or service offering that is unique to a company (and usually subject to patents or copyrights), often strikingly similar to a dozen other software applications, programs or service offerings by the company’s competitors (and probably designed using pirated software provided by disgruntled ex-employees).
“Alright everyone, we have finally rolled out our proprietary dashboard. It took two years, countless hours and thousands of dollars, but I think we are finally going to be able to pull in Google Analytics! What? Yes, that’s pretty much all it does. No, I don’t think it makes more sense to just log in to Google Analytics. This thing has our logo on it!”
