BOGO

Cheesy Corporate Lingo CheesyCorporateLingo.com 08 May 2012

 

(1).  An acronym for Buy One, Get One.

 

(2).  In retail, a term used to describe a sale that lures naive customers into buying surplus, out of season products they will never use, by offering them 2 of these items for the same price.

 

“Hey Steve, did you see that BOGO sale going on over at Dick’s Sporting Goods?  I know it’s May and the season just ended, but I think I am totally going to get into snowboarding next year!  And if I buy one pair of snow pants, I get a second pair for free!  How can I go wrong?