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(1). To try to do too much at once, usually resulting in total, abject and complete failure.
“I like where you’re going with this, Jim, but let’s not try to boil the ocean on our first pitch. Let’s just focus on phase one of the proposal and see where it goes.”
(1). A preliminary set of sales meetings where the prospect forces all of the different firms to perform their dog-and-pony show one after another, all in the same day.
“Yeah, so we’ve got a meeting with a prospect today at 1. I think it’s just a beauty contest at this point. Pretty sure there are at least three other firms in the running.”
(1). When your product or service becomes synonymous with it’s function. (i.e. Kleenex is a brand of tissue, not the tissue itself, and Google is a search engine, yet people use the brand name as the actual action of searching. See, now you get it, and if you don’t and are upset about not getting it, then grab a Kleenex and go Google it, lady).
“You see Ted, your problem is that you have somewhat of a Kleenex issue on your hands. On one hand, everyone knows your product and brand, on the other, nobody can differentiate between the two and your competitors use both in all of their marketing material. Guess that patent idea I gave you 10 years back makes a whole lot of sense now, doesn’t it Ted?”
