BLOG
(1). To attempt to merge a new application with your current systems, usually resulting in a Frankenstein-looking mess that will decrease efficiency while increasing frustration.
“So, we’re going to bolt on a bill pay program to our banking platform. It’s going to be great for our clients, but might require a bit more manual intervention by you guys while we work out the kinks. Merry Christmas!”
(1). A term used to identify the cause of a major problem a company is currently experiencing. While this metaphoric firearm and the silver bullet that can remedy the situation rarely exist, business owners seem to love the chase. In all honesty, the problem is usually due a pile of guns that the business owner has accumulated from years and years of poor business decisions.
(2). In internet marketing, this terms is usually associated with a business owner looking for the cause of a massive drop in organic traffic due to one of Google’s jackass algorithm updates. Thanks Matt Cutts.
“Sean, I’m just looking for the smoking gun in this situation. I don’t understand why linking to all of these gambling and porn sites is such a bad thing. Lot’s of people go to them, hell, I was just on one before this meeting. That’s a strong handshake you have by the way.”
(1). A term used to describe established, non-negotiable beliefs and practices that your firm stands for. Not stakes that you keep on your kitchen table in case of unexpected vampire attacks.
“We have to throw these down as our table stakes, guys. If they don’t like it then they’ll have to find another wacky waving inflatable arm-flailing tubeman distributor. While we certainly stand for fun, low-balling us on shipping rates is no laughing matter!”
