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(1). Actual people who staff one of your branch offices. Did you ever see “The Office”? It’s like that.
“So, we’re looking to expand into Uzbekistan. We’re going to need boots on the ground over there, so…Steve? Up for a road trip?”
(1). n. The workload of an employee or team, which is always too much for them to handle, even when it is less than the previous time they complained about it.
(2). adj. A term used by an employee or team to indicate that their workload is too high and too much for them to handle, even when it is less than the previous time they complained about it.
“Listen guys, I am soooo over capacity here, there is no way I am going to get to everything this client needs. I mean, who’s going to plan karaoke night if I don’t? Bill’s not gonna do it! He’s already covering me so I can plan karaoke night!”
(1). When a firm (usually an agency) shamelessly flaunts ‘big’ brands that they have ‘worked’ with in the past to make themselves look more attractive to prospective clients. Usually this is represented by a slide within a powerpoint presentation that looks strikingly similar to Dale Earnhardt’s car during a race.
(2). The corporate way to say “Name-dropping”.
“Listen everyone, to get this account we are going to have to take a NASCAR approach to this deck. Throw every client and project we have done in the last 20 years at them. If we still send them a Christmas card, then their logo is going on that slide!”
