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(1). Actual people who staff one of your branch offices. Did you ever see “The Office”? It’s like that.
“So, we’re looking to expand into Uzbekistan. We’re going to need boots on the ground over there, so…Steve? Up for a road trip?”
(1). What you’re currently doing.
“I don’t know Vito. I don’t really categorize what I do as busy work. I mean, someone has to make sure we have toner, right?”
(1). A segment of a certain market or industry.
“Since we’re looking to penetrate the ultra-high net worth space, I think we might want to stop giving out toasters to new customers. Oh, and we should stop calling them ‘customers’.”
