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(1). Actual people who staff one of your branch offices. Did you ever see “The Office”? It’s like that.
“So, we’re looking to expand into Uzbekistan. We’re going to need boots on the ground over there, so…Steve? Up for a road trip?”
(1). An IT or Ops term for the release of a new software program or application (see go live); often used to mask the forced retirement of a program that works perfectly well, but that the manufacturer no longer wishes to support now that their new product is on the market.
“We’ll be rolling out the new mailing label system next week, everyone. Now, in order to create a label, you will need to go into the new label generator screen and submit a request ticket to Bangalore.”
(1). To work on something known to be futile.
“Oh, hi Jim … the Hanson account? … umm … yeah, we’re efforting to get that through the pipeline this week, but … you know … with year-end and all, it might be delayed a bit … umm … sure, I know it’s a really important client … I’ll touch base with you on Monday, okay? … yep, Merry Christmas to you, too…”
