(1). Oh, let’s see … the fact that your fees are too high, your hot assistant called in sick today, the prospect doesn’t seem to like your tie, and you suspect that he may be sleeping with that b* from Merrill Lynch he keeps talking about.
“I don’t know about this one, Harry. There are just too many barriers of entry here. I mean, the guy actually told me he didn’t like talking to you!”
(1). An indeterminate skill or service that is generally considered unimportant or extraneous. Members of unnecessary business units (see nice-to-have) often use the term to justify to management that the service they provide is vital to the company. Value Adds are often difficult to identify and explain, and may provide management with an excuse to liquidate the business unit altogether.
“We need to show the client the value adds we’re bringing to the table here. How else are we going to justify the ridiculous fee we just quoted?”