(1). An unnecessary (but sonecessary) document a company uses to tout previous accomplishments and put stars in the eyes on new prospects so that they hire them. Usually they are only created around well-known brands, because nobody cares that you helped that company down the hall do great…what do those guys do again? Something with David Bowie memorabilia right?
“We’d like to show you acase study that we did for a company that sells David Bowie memorabilia. Wait a minute, Mike! I told you to make a case study for the Chloé site, not the David Bowie site! When we get back to the office we’re gonna be making some ch ch ch changes!”
(1). When your company moves everyone’s desks around for no apparent reason. Result: high cost, low anything else.
“Okay, team. Everyone needs to get ready for the re-stack this weekend. So, before you go home today, you’re going to need to pack up all your stuff and carry it to your new desks on the 15th floor. The company will take care of everything else.”