Bricks and Mortar

Cheesy Corporate Lingo CheesyCorporateLingo.com 27 February 2012

 

(1).  To have an actual office in another location (Psst!  It’s just a broom closet with a phone!), allowing the company to advertise a local presence (see boots on the ground) when, in fact, there is none.

 

“We want to start looking into expansion into that Appalachian Outlaws place on TV.  Now, we’re going to need bricks and mortar down there, so…Steve!  Congratulations!  You’re our new Regional Director!  Now, go get packed!”