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(1). A small, unprofitable piece of business your sales guy convinces you to take, claiming “there’s a lot of money behind this one.”
“Yeah, I know the fee on this one doesn’t even cover our cost, but this is a call option opportunity. This guy tells us his company’s going public soon – no, he didn’t say when – and we’ll already be in there when it does!”
(1). A standard PowerPoint presentation used for all prospective clients in which the prospect‘s name is inserted in two or three places to make it appear as if it was prepared just for them.
“Hey Courtney, can you email me a copy of the most recent pitchbook? I just want to make sure all of my phony baloney certifications are listed in my bio.”
(1). A series of empty promises made to a prospective client, designed to entice them to hire your firm.
“I hear what you’re saying, Al, but we can’t just sell these people a bag of goods and then have them find out we can deliver on about 2% of what we promised! What are we, iPhones?!”
