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(1). A hokey, colloquial phrase intended to dissuade clients from selling out of a declining investment due to short-term market fluctuations. Clients are often puzzled as to the phrase’s meaning, leading them to take no action, which was, of course, the speaker’s intent.
(1). A euphemism for a low-quality class of prospective clients that the firm believes will be easy to “pick off”. The term is usually used during strategy meetings in which management announces its decision to focus its marketing efforts on higher volume (as opposed to quality of clients) in order to meet its revenue goals.
“Okay team, this year we’re going to focus on the low-hanging fruit out there. How do we do it? VOLUME! That’s how we do it!”
(2). A term that describes “easy wins” used by salesmen to give prospective clients a sense of euphoria that you and only you hold the keys to their success. After the contract is signed, the salesman will then exit the relationship, forever.
“What we’ll do first is go after the low-hanging fruit to give you a leg up on your competition. Once that process is complete, your account manager will explain the plan going forward.”
(1). Someone your company hires to “modernize” its business practices and operations. This person is generally loved by management and universally loathed by staff.
“Well, congratulations on your new role, Donna. I hear you’re going to be an agent of change over there, with all of the new procedures you’re implementing. I wouldn’t expect too many fruit baskets at Christmas this year, though.”
Props to D. M. for the submission.
