(1). To add content to a presentation or white paper. Usually suggested by those who believe length equals quality.
“Your proposal really lays out the plan perfectly, Don. But I think we should try to beef up the technical portion a bit. The boss will really enjoy wading through pages and pages of technical jargon. I just know he will!”
(1). A Western-inspired term that makes an emergency meeting between team members when an account goes into crisis mode, feel like an unfortunate run-through of Oregon Trail. Which is pretty much every run-through of that game.
“We need to circle the wagons on the Silverstein account, it may have just died of dysentery.”