(1). A term used by salespeople in struggling business units to generally describe their service pitch to clients and intermediaries, meant to impart an endearing and almost human quality on the offering.
“I think we have a compelling story to tell about our expertise in the powdered milk space. Now, let’s hit those phones!”
(1). Something everyone wants to get from everybody, especially when you have no idea what you’re doing (see air cover).
“Looks good, Alex, but I’d like to get Fred’s buy-in before we send it out. I’m not sure either of us really know the downstream impact of this enhancement.”