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RANDOM LINGO
Wet Signature
(1). An actual signature (with a pen). Remember those?
“So, Compliance told us we need a wet signature on this document. Gross.”
Slow Burn
(1). A term used to describe something that takes a really, really, REALLY long time to show any sort of return. Like running a website about corporate jargon.
“Well Alan, SEO is a real slow burn. I realize that you believe everyone is looking for homemade marmalade on Google, but I don’t know if this is the right channel for you to focus on.”