Circle Up
RANDOM LINGO
Actionable Data
(1). A term used to describe data taken from Google Analytics, Omniture or some other reporting platform, that can be used to create busy work.
“Hey Steve, can we extract some actionable data from Google Analytics to create some deliverables for the client?”
Props to Ross G. for the submission.
Business Of People
(1). Something you can use as an excuse when someone majorly screws up. (see also: Carbon-Based Error)
“Listen Mike, I understand you’re upset, but you have to understand that we’re a business of people. “Sandy deleted the database”, “Sandy cost me tens of thousands of dollars”, tomato tomato…these things happen. Cream? Ok, no cream.”