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(1). When a third party is called in (usually your friend) to say the same exact thing you are saying to a long-standing client who no longer trusts your opinion.
“Hey Paul, I’ve hit a wall with one of my clients and I’m going to need you to be the cool uncle for me. Can you write me an email saying that you think it’s a great idea to shut down the website for 30 days to build some mystery around the brand? I think it’s a home run!
Props to Stephan B. for the submission!
(1). To very publicly assume responsibility for a certain project or assignment so that your bosses will notice (see go-getter) in the hope that it will lead to either a promotion, raise or both.
“Gil, we’re impressed at how you’ve really taken ownership of this project and made it your own. Now, I’m not exactly thrilled that you’ve devoted so much of your work day to planning the office Christmas party, but…”
(1). A misogynistic term that political candidates use when addressing “women’s issues” in an attempt to appear as if they could care less about whatever “women’s issues” are.
“Look, let me be clear…I understand you’re frustrated with the cost of groceries…I do. It’s a real pocketbook issue and I want you to know that I hear you. I also want to take a moment to address the death of soap operas…I’m sorry, do you all still watch soap operas?”
