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(1). When a third party is called in (usually your friend) to say the same exact thing you are saying to a long-standing client who no longer trusts your opinion.
“Hey Paul, I’ve hit a wall with one of my clients and I’m going to need you to be the cool uncle for me. Can you write me an email saying that you think it’s a great idea to shut down the website for 30 days to build some mystery around the brand? I think it’s a home run!
Props to Stephan B. for the submission!
(1). A conference (1) that requires travel to a hotel or resort (usually connected to a golf course), (2) whose sessions can be easily avoided, and (3) which includes multiple occasions to generously partake of the hotel bar, usually in the form of sponsored cocktail hours.
“I love these boondoggles. Nothing but golf, booze and time away from the kids. By the way, did anyone go to that ‘Ethical Financial & Banking Practices’ seminar? No? Ok good, I didn’t either. 2008 is going to be a great year!”
(1). A claim made when your boss asks for the status of a project you totally forgot about. See on top of it.
“The Grossman account? I’m all over it, boss. Should have it all wrapped up soon.”
