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(1). When a third party is called in (usually your friend) to say the same exact thing you are saying to a long-standing client who no longer trusts your opinion.
“Hey Paul, I’ve hit a wall with one of my clients and I’m going to need you to be the cool uncle for me. Can you write me an email saying that you think it’s a great idea to shut down the website for 30 days to build some mystery around the brand? I think it’s a home run!
Props to Stephan B. for the submission!
(1). A check to make sure the action you are recommending will help your client sleep better at night.
“The important thing to ask yourself, Mrs. Gilchrist, is whether putting your entire retirement savings into shares of Facebook is going to pass the pillow test. Given the commissions I would make on the trade, I would say ‘yes’.”
(1). A term used as a backhanded, self-serving way to tell everyone in the company about your “great” idea.
(2). To ask around internally to get co-workers’ thoughts on a particular issue.
“Oh my god yes! Splash pages. We need to get more splash pages up on the website…great idea I just came up with right? Let’s socialize it and let’s see what everyone thinks.”
