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(1). When a third party is called in (usually your friend) to say the same exact thing you are saying to a long-standing client who no longer trusts your opinion.
“Hey Paul, I’ve hit a wall with one of my clients and I’m going to need you to be the cool uncle for me. Can you write me an email saying that you think it’s a great idea to shut down the website for 30 days to build some mystery around the brand? I think it’s a home run!
Props to Stephan B. for the submission!
(1). To contact someone, meant to imply a personal or intimate relationship that usually does not exist.
(2). Adds a cheesy and phony new age element to any form of communication, whether E-mail or talk.
“I reached out to Bob this morning to let him know he was termed.”
Props to John D. for the submission!
(1). The creation of an artificial political movement by a corporation or special interest group designed to look like an actual “grass roots” movement.
“Occupy Wall Street? That was just a clever bit of astroturfing by Moveon.org. Unlike the Tea Party, which is totally legit…”
