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(1). When a third party is called in (usually your friend) to say the same exact thing you are saying to a long-standing client who no longer trusts your opinion.
“Hey Paul, I’ve hit a wall with one of my clients and I’m going to need you to be the cool uncle for me. Can you write me an email saying that you think it’s a great idea to shut down the website for 30 days to build some mystery around the brand? I think it’s a home run!
Props to Stephan B. for the submission!
(1). To do way more than you need to do to make sure your a** is covered from every angle you can think of.
“Well, it may seem like a lot, but we really want to take a belt and suspenders approach to this issue.”
(1). A check to make sure the action you are recommending will help your client sleep better at night.
“The important thing to ask yourself, Mrs. Gilchrist, is whether putting your entire retirement savings into shares of Facebook is going to pass the pillow test. Given the commissions I would make on the trade, I would say ‘yes’.”
