Cool Uncle

Cheesy Corporate Lingo 01 October 2013


(1).  When a third party is called in (usually your friend) to say the same exact thing you are saying to a long-standing client who no longer trusts your opinion.


“Hey Paul, I’ve hit a wall with one of my clients and I’m going to need you to be the cool uncle for me.  Can you write me an email saying that you think it’s a great idea to shut down the website for 30 days to build some mystery around the brand?  I think it’s a home run!


Props to Stephan B. for the submission!