(1). A mysterious individual, usually masked, who invests in a business but remains behind the scenes in order to protect their identity. This is usually because:
(a). They do not want to be associated with the product or service if it fails.
(b). They do not want to be bothered with the day to day operations of said business.
(c). They just want to be the “money guy” and make it rain.
(d). It is their brother-in-law’s “business” and their sister really needs the money.
“Hey Jesse, I got this new business idea and I’m gonna let you get in on the ground floor. It’s totally legit and you can be my silent partner. Ok, just close your eyes and think of this, “fireworks”. I can make them in my basement and no one else in New York sells em….it’s foolproof!
(1). Term used in advertising when two firms merge (due to takeover, government intervention, bankruptcy, etc.) to imply that customers should actually be pleased with what will likely result in poorer service and higher fees.
“We are proud to announce that the Bank of the Southern Climes has joined forces with First National Bank of Blister County to bring you an even better client experience than ever before. Please note the following branch closings…”