(1). In marketing, a way to describe your expertise in an area in which you have no expertise.
“We like to take more of a hybrid approach with this type of engagement. We’ll be leveraging several strategic partners to assist our team here with the management of your account. While those providers will bill you separately, we feel this combination will bring to bear the best in class level of service you are looking for.”
(1). n – The process of replacing a service provider, usually used by the replacement as a polite euphemism for the sacking of the former when attempting to get information from them.
(2). v – To move an account from one service provider to another, usually used by the new provider during correspondence or conversations with the former in order to avoid reminding them that they have been fired.