(1). To work on multiple tasks or assignments at once (see balls in the air), often used during stress-induced nervous breakdowns occurring after a new, unexpected additional assignment has been given.
“I’m juggling so many things right now, I can’t take it! If Fred gives me one more thing to do, I’m going to go postal!”
(1). To bill separately for additional services that some competitors may provide free of charge. These fees are generally intended to cover the costs of unnecessary business units (see nice-to-have) whose services can easily be removed from the firm’s offering in a down year and are often waived anyway.
“Everybody, we’re going to start up-charging our clients a technology fee. If anyone asks, just tell them we needed to invest in new technology to make sure their campaign ran at an optimal level. Gold mine.”