(1). A caveat added to a promise to complete a task requested after a known or stated deadline, often used by operations to pre-emptively excuse the fact that they have absolutely no intention of completing the annoyingly last-minute request in the first place.
“Well, given that it’s 4:30 on a Friday, running a report of all your transactions since 1996 by the end of the week is going to be on a best efforts basis…”
(1). That hot night out with a prospect intended to close the deal.
“Hey, Tom. Got my “sell” dinner tonight with that big hedge fund guy and I want to show him a good time. You still got that friend over at Jiggles? I really want this guy to leave with a smile on his face!”