(1). Using the huge company you work for’s reputation to get a big job at a lesser firm. Your interviews generally include phrases like “more advancement potential” and “looking to expand my horizons” or some other euphemism for “because I’m never getting promoted here ever”.
“I’m totally gonna use this place as the golden springboard to big bucks at some start up somewhere. I just don’t think I’m able to really spread my wings here anymore.”
(1). A check to make sure the action you are recommending will help your client sleep better at night.
“The important thing to ask yourself, Mrs. Gilchrist, is whether putting your entire retirement savings into shares of Facebook is going to pass the pillow test. Given the commissions I would make on the trade, I would say ‘yes’.”