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(1). A term used by companies to trick employees into doing two or more jobs for no extra pay.
(2). A ruse companies use to give employees a sense that they are adding value to their resumes by learning a new skill when in actuality they are filling in for an employee who just quit until a replacement can be found.
“Hey Pat, now that Justin is gone we think it would be a great time for you be sit in on some cross-training sessions for paid search. The more you learn the better, right?”
(1). When you tell your client (usually in an innocuous letter they’re not going to read) you’re going to do something unless they tell you not to. Why, you sneaky, little ….
“Yeah, go ahead and sell. We gave them a chance to object already. That’s negative consent, in my book. Fire away.”
(1). To weed out the meat of a presentation (a.k.a. the quote) from all of the marketing fluff.
“This all looks great, Don. But I’m having a little trouble separating the wheat from the chaff here. Can you let me know where I can find the fee? … Oh, there it is – footnote 34 in Appendix K…got it.”
