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(1). A term used by companies to trick employees into doing two or more jobs for no extra pay.
(2). A ruse companies use to give employees a sense that they are adding value to their resumes by learning a new skill when in actuality they are filling in for an employee who just quit until a replacement can be found.
“Hey Pat, now that Justin is gone we think it would be a great time for you be sit in on some cross-training sessions for paid search. The more you learn the better, right?”
(1). A hip way of saying you’re going to half-a** an assignment just to get it done.
“Don’t worry about the Siegel presentation, Jim. I can bang it out tonight and get it to you by tomorrow morning.”
(1). An acronym for Search Engine Result Page that hip SEO’s use to make their tedious job sound cool. (it’s not)
“So you want to rank for the term “butter”. Hmm, I’m not going to lie to you guys, there’s a lot of competition in the SERP’s for that one. How about, “salty butter”. That has a nice ring to it.”
