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(1). A term used by companies to trick employees into doing two or more jobs for no extra pay.
(2). A ruse companies use to give employees a sense that they are adding value to their resumes by learning a new skill when in actuality they are filling in for an employee who just quit until a replacement can be found.
“Hey Pat, now that Justin is gone we think it would be a great time for you be sit in on some cross-training sessions for paid search. The more you learn the better, right?”
(1). When your product or service becomes synonymous with it’s function. (i.e. Kleenex is a brand of tissue, not the tissue itself, and Google is a search engine, yet people use the brand name as the actual action of searching. See, now you get it, and if you don’t and are upset about not getting it, then grab a Kleenex and go Google it, lady).
“You see Ted, your problem is that you have somewhat of a Kleenex issue on your hands. On one hand, everyone knows your product and brand, on the other, nobody can differentiate between the two and your competitors use both in all of their marketing material. Guess that patent idea I gave you 10 years back makes a whole lot of sense now, doesn’t it Ted?”
(1). A term used when an individual isn’t an expert in your particular field, but knows enough about it to get you in trouble when you screw up.
“So Scott, I’m certainly no IT expert, I mean, I know enough to be dangerous, but don’t you think setting the password to the server as “server password” could have led to that virus? Boss wants to see you by the way.”
