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(1). A term used when trying to deflect a client’s request for your opinion on the future of the economy or, even worse, his investment performance.
“Look, Brenda, I don’t want to give you some kind of crystal ball analysis about what’s going to happen two, three years from now. What I can tell you is that your overall portfolio could’ve done a lot worse considering all the Facebook stock we bought!”
(1). To have an actual office in another location (Psst! It’s just a broom closet with a phone!), allowing the company to advertise a local presence (see boots on the ground) when, in fact, there is none.
“We want to start looking into expansion into that Appalachian Outlaws place on TV. Now, we’re going to need bricks and mortar down there, so…Steve! Congratulations! You’re our new Regional Director! Now, go get packed!”
