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(1). To split from a long-standing relationship (like, with a mentor or some other guy you’ve been cowering behind since you got here).
“Hey, Steve, got a minute? Wanted to talk to you about possibly taking over some accounts on your own. You and Gary make a great team, but I think you’re ready to spread your wings a bit. Got to cut the cord at some point, right?”
(1). A term used when telling someone that they are more concerned with protecting themselves than working for their clients’ interests (see CYA, air cover).
(1). A term used to identify the cause of a major problem a company is currently experiencing. While this metaphoric firearm and the silver bullet that can remedy the situation rarely exist, business owners seem to love the chase. In all honesty, the problem is usually due a pile of guns that the business owner has accumulated from years and years of poor business decisions.
(2). In internet marketing, this terms is usually associated with a business owner looking for the cause of a massive drop in organic traffic due to one of Google’s jackass algorithm updates. Thanks Matt Cutts.
“Sean, I’m just looking for the smoking gun in this situation. I don’t understand why linking to all of these gambling and porn sites is such a bad thing. Lot’s of people go to them, hell, I was just on one before this meeting. That’s a strong handshake you have by the way.”
