(1). A collection of work-related achievements you add to your “bio” (read: resume) whose only purpose (now that you’ve moved on to another company) seems to have been to allow you to add them to your bio.
“I think writing an article in our trade journal is a great idea, Kenny. It’ll sure help you increase your personal brand…and be good for the company’s reputation, of course.”
(1). A term used to describe one’s involvement in a certain matter or project, usually as a way to suggest someone else’s involvement would be unnecessary or undesirable.
“I’m not sure Mike’s 50-slide presentation on our office’s battery-recycling program would be additive to the board meeting.”