(1). That underselling new competitor that’s going to run your little mom-and-pop operation right out of business.
“Let’s be a disruptor in the sector, that’s where we want to be.”
Props to R. James for the submission.
Disruptor
RANDOM LINGO
Dog-and-Pony Show
(1). Your standard presentation to a prospect where you showcase all of the hot chicks in your office and a couple of grayhairs who should be able to answer hard questions, assuming they stay awake during the meeting.
“Jim, you and Ashley have to meet with this prospective client tomorrow at the W in Times Square. Just give them the old dog-and-pony show and get out. I don’t see this as a short-term prospect.”
Smoking Gun
(1). A term used to identify the cause of a major problem a company is currently experiencing. While this metaphoric firearm and the silver bullet that can remedy the situation rarely exist, business owners seem to love the chase. In all honesty, the problem is usually due a pile of guns that the business owner has accumulated from years and years of poor business decisions.
(2). In internet marketing, this terms is usually associated with a business owner looking for the cause of a massive drop in organic traffic due to one of Google’s jackass algorithm updates. Thanks Matt Cutts.
“Sean, I’m just looking for the smoking gun in this situation. I don’t understand why linking to all of these gambling and porn sites is such a bad thing. Lot’s of people go to them, hell, I was just on one before this meeting. That’s a strong handshake you have by the way.”