(1). In marketing, a way to describe your expertise in an area in which you have no expertise.
“We like to take more of a hybrid approach with this type of engagement. We’ll be leveraging several strategic partners to assist our team here with the management of your account. While those providers will bill you separately, we feel this combination will bring to bear the best in class level of service you are looking for.”
(1). Something your boss doesn’t want to have to do … ever. So, keep it simple, stupid.
“Look, Jim … sounds like a great idea, but you really need to flesh out these requirements a bit more before we can propose this as a new project. We can’t have our development team doing a lot of mental detective work to try to figure out what you’re driving at.”