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(1). To discuss a topic in more detail; usually suggested during meetings by someone who has no idea what anyone is talking about.
“I think we need to drill down a bit more on this one. Just saying ‘it is what it is’ just doesn’t do it for me.”
(1). A term coined during World War II warning people to not openly talk about secure military information that is now used in fear campaigns by The Coca-Cola Company among it’s employees to guard it’s secret formula.
“Shhhh, Bryan!! Listen man, I know you’re new here, but you can’t just go around telling everyone that it’s Pellegrino & Aunt Jemima’s mixed together. Loose lips sink ships around here, big cola is watching…..”
(1). Funds placed in relatively safe, income-oriented investments, intended to convince a conservative-minded client to invest other money in much more risky (read: expensive) investment than they otherwise would.
