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(1). A customer’s business environment taking into account all exogenous factors (otherwise known as: reality).
“What we really want to do is get a sense of the ecosystem in which you operate, Sal. So, what can you tell us about your waste management business?”
Props to Vannprime for the submission.
(1). A term used in initial talks with clients to show them the benefits of working with your company.
(2). The process of trying to belittle and confuse a prospective employee during an interview to make sure they know what they’re talking about and are a good fit for the company.
“Make sure you kick the tires a little bit this time Lynne, tell him we are looking for top talent to make our sandwich shop successful….if he mentions he used to work in a deli, show him the door.”
Props to Mark R. for the submission.
(1). A term used to describe data taken from Google Analytics, Omniture or some other reporting platform, that can be used to create busy work.
“Hey Steve, can we extract some actionable data from Google Analytics to create some deliverables for the client?”
Props to Ross G. for the submission.
