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(1). A term that compares the final stages of a project, to the fight to the death between Jacob Kell and Duncan MacLeod in Highlander.
“Well I don’t get it Vito, what’s their endgame here? Do they want to be the best dog grooming truck on the market or don’t they? There can be only one!”
(1). A call to a competitor or client by a consultant without disclosing who they are working for (and usually pretending to be a prospect) in order to get some information out of them about their business or operations.
“So, we had a no names discussion with the folks at IBM, as you requested…turns out they make computers. It’ll all be in our final report…”
(1). The creation of an artificial political movement by a corporation or special interest group designed to look like an actual “grass roots” movement.
“Occupy Wall Street? That was just a clever bit of astroturfing by Moveon.org. Unlike the Tea Party, which is totally legit…”
