(1). Stands for “key performance indicator”, which is something that call center in Bangalore points to every time you start complaining about their bill.
“As you can see from Slide 8 of the deck, our KPIs in GUI maintenance are right on par with our SLA. Any questions?”
(1). The portion of a website that companies usually flood with scrolling pictures of happy people and inspirational testimonials about their products. It is usually used to portray themselves as warm and caring, when they most likely are anything but.
“You know what we need in the hero space, John? More pictures of people in suits succeeding! And….and….whales breaching the water! Nothing says “buy our pharmaceutical supplies” like whales breaching!