Follow Up
RANDOM LINGO
Swizzle
(1). To change it up, or re-tool.
“We need to swizzle that idea so we get more buy-in.”
Props to Lisa M. for the submission.
Centers of Influence
(1). People who usually have more direct access to potential clients than you do (usually a bunch of obnoxious lawyers or accountants who love getting free stuff from banks).
“We’re going to be focusing our outreach efforts this year on local centers of influence. That means we’re going to need a larger budget for tote bags, pens and the occasional day planner.”