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(1). What you tell your boss when he asks how much the company’s made off of that really expensive ad campaign you talked him into running.
“Well, I don’t think it’s right to measure our success in dollar terms, you know? But I can say that we’re gaining traction in our target demos, except for men 18 to 49, women 25 to 55 or children.”
(1). When a project that you really want approved just kind of finds itself left off of the budget committee agenda over and over again until it is eventually forgotten altogether.
“I don’t understand it…it wasn’t a huge spend. I guess it just kind of died on vine…”
(1). A way to describe virtually everyone in a meeting where the new boss says he’s going to “turn this ship around” by “identifying efficiencies“. By the way, you’re all going to be fired.
“So, after Alex went into his bit about ‘we’re going to make us the Bank One of banks’, all I saw was a bunch of nodding heads in the room. I didn’t have the heart to say anything, so I just nodded my head, too.”
