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(1). What you tell your boss when he asks how much the company’s made off of that really expensive ad campaign you talked him into running.
“Well, I don’t think it’s right to measure our success in dollar terms, you know? But I can say that we’re gaining traction in our target demos, except for men 18 to 49, women 25 to 55 or children.”
(1). To attend a conference or seminar that encourages you to bring your own food. You should think about getting on some better mailing lists or something, dude.
“So, I’m going to this talk about how to land clients tomorrow. They told everyone to brown bag it, so I guess I’m bringing my lunch. Come to think of it, they don’t seem very good at landing clients….
(1). A sexually-charged euphemism for forcing employees to plug their company’s other products or services to their existing clients.
“Team, for the coming fiscal year, we are going to be focusing on the cross-pollination of the firm’s other products. So, get out there and make sure your clients are all opening new checking accounts! Toasters for all!”
