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(1). What you tell your boss when he asks how much the company’s made off of that really expensive ad campaign you talked him into running.
“Well, I don’t think it’s right to measure our success in dollar terms, you know? But I can say that we’re gaining traction in our target demos, except for men 18 to 49, women 25 to 55 or children.”
(1). Something you build into the system to warn those morons in the business that they are about to bring down the company by punching the wrong keys.
“Oh, don’t worry about that … we’ve put a soft block with a dialogue box before letting you change those kinds of account parameters. Because, you know, everyone reads pop-up dialogue boxes.”
