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(1). What you tell your boss when he asks how much the company’s made off of that really expensive ad campaign you talked him into running.
“Well, I don’t think it’s right to measure our success in dollar terms, you know? But I can say that we’re gaining traction in our target demos, except for men 18 to 49, women 25 to 55 or children.”
(1). A fancy way to say “talking to customers”, used by consultants to push some new seminar your bosses think will make you more personable or something.
“Okay team, I want you to welcome Mitch here who’s going to be talking to us about maximizing client engagement. Please give Mitch your full attention for the next three hours as he explains his system for making the most of your client meetings. I’ll be available by Blackberry if anyone needs me … have a nice weekend!”
(1). A frequently misused term intended, we think, to indicate there’s some real brain power behind whatever meaningless opinion you’re about to tell us.
“So, my thought process is this … if we move the accounting staff to the other end of the hall and the marketing department closer to my office, we should be able to maximize our potential for better-looking interns in the second quarter.”
