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(1). A term used when providing negative comments about an answer to a question when the commenter (usually a salesperson with no actual understanding of the issue) does not believe the answer provides a sufficient (read: client-friendly) solution to the issue.
(1). Media neutral. It’s supposed to mean that there is no preference for a given media channel in advertising, but it really just means the agency doesn’t know what it’s doing and doesn’t want to commit to anything lest it appear stupid.
“We’ve been relatively media agnostic for our campaigns these days…why, what are you guys doing…you know…specifically….”
Props to Deb for the submission.
