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(1). A term used when providing negative comments about an answer to a question when the commenter (usually a salesperson with no actual understanding of the issue) does not believe the answer provides a sufficient (read: client-friendly) solution to the issue.
(1). A hokey, colloquial phrase intended to dissuade clients from selling out of a declining investment due to short-term market fluctuations. Clients are often puzzled as to the phrase’s meaning, leading them to take no action, which was, of course, the speaker’s intent.
(1). An indeterminate skill or service that is generally considered unimportant or extraneous. Members of unnecessary business units (see nice-to-have) often use the term to justify to management that the service they provide is vital to the company. Value Adds are often difficult to identify and explain, and may provide management with an excuse to liquidate the business unit altogether.
“We need to show the client the value adds we’re bringing to the table here. How else are we going to justify the ridiculous fee we just quoted?”
