(1). A check to make sure the action you are recommending will help your client sleep better at night.
“The important thing to ask yourself, Mrs. Gilchrist, is whether putting your entire retirement savings into shares of Facebook is going to pass the pillow test. Given the commissions I would make on the trade, I would say ‘yes’.”
(1). A reward for reaching a client’s goals which is usually a gift certificate to your local Olive Garden or Applebees. While you can get a steak at both of these establishments, we wouldn’t recommend it.