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(1). Anything that is deemed valuable or profitable after the original goals of a campaign are met.
“Heck, we already met our goals for this campaign, any extra personal information we get and can sell to a third party is just gravy!”
(1). To lead some project or effort in hopes it gets you some sliver of recognition. It won’t. It will help the career of the guy who assigned it to you, though.
“Team, we’re going to focus on updating our client contact information database this summer. Fred here has graciously volunteered to spearhead the effort. I’ll be happy to report progress to management, of course. In the meantime, I’ll be sailing to the Virgin Islands, but should be available on BB if anyone needs me.”
(1). To quit your job after learning (or strongly suspecting) your company is going down.
“So, I heard Aaron jumped ship last week. That’s the second guy to go in the last two weeks! And guess who’s getting all their accounts? Go on, guess!”
