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(1). Anything that is deemed valuable or profitable after the original goals of a campaign are met.
“Heck, we already met our goals for this campaign, any extra personal information we get and can sell to a third party is just gravy!”
(1). Something no one ever has time to be.
“You know, team, we’ve really got to be more proactive with our clients. Anticipate their needs. Call them before they call us. Oh, who am I kidding…get back to filling out that spreadsheet I sent you!”
(1). Spectacularly failing to perform as expected or live up to a responsibility.
(2). Selfishly putting your needs and wants before the clients and your co-workers.
“You really left the keys in the mailbox on this one, Andrea.”
