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(1). Anything that is deemed valuable or profitable after the original goals of a campaign are met.
“Heck, we already met our goals for this campaign, any extra personal information we get and can sell to a third party is just gravy!”
(1). A term that can be taken in two very different ways. On one hand, you are the rockstar employee who works late often to better the firms footprint within your industry. On the other hand, you are that kiss-ass employee who works late often because you don’t have kids, friends, or anything worthwhile going on, which alienates your co-workers. Work is great.
Boss – “Hey Matt, great to see that even on a Friday night you’re still here working and burning the midnight oil, thanks for all your hard work.”
Everyone Else in the Office – “Matt is such a dick.”
(1). The absolute minimum you need to do to not get in trouble with the Feds.
“This sounds like it’s going to cost a lot of money to get this done. What’s our baseline suitability obligation here? Do we really need to have a system that works THAT good?”
