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(1). Anything that is deemed valuable or profitable after the original goals of a campaign are met.
“Heck, we already met our goals for this campaign, any extra personal information we get and can sell to a third party is just gravy!”
(1). Negative ads and rhetoric designed to focus everyone’s attention on some insignificant detail of a candidate’s past (and away from his opponent’s lack of qualifications). So, in other words, every campaign ever.
“This is ridiculous! It’s just a blatant smear campaign by the Senator in an attempt to make it look like I cheat on my wife. It’s disgraceful! I only cheated on my wife that one time…last week…with my secretary…in my kid’s room.”
(1). To have drifted (maybe significantly) from what your colleagues may consider “normal behavior”.
“Yeah, so I think Patty may have gone off the reservation a bit on this one. She’s been telling everyone we can get it done in two weeks. Since I’m not exactly sure we can get it done at all, I’m a little concerned about her timeline.”
