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(1). Anything that is deemed valuable or profitable after the original goals of a campaign are met.
“Heck, we already met our goals for this campaign, any extra personal information we get and can sell to a third party is just gravy!”
(1). Special skills, products or abilities that you try to make prospects believe your company has that no one else has, when in reality, everyone just sells the same crap.
“I mean, c’mon, it’s not like we have some secret sauce that makes us better than anybody else! We sell toilet seats, for gods’ sakes!”
(1). When you sit down with a broker one-on-one to go through their book to see if there are any business opportunities … for you.
“So, it was a good trip … attended the weekly office meeting … did a little hand-to-hand combat with some of the advisors … identified one or two opportunities they’re going to think about considering possibly exploring further.”
