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(1). Anything that is deemed valuable or profitable after the original goals of a campaign are met.
“Heck, we already met our goals for this campaign, any extra personal information we get and can sell to a third party is just gravy!”
(1). An open position you need to fill so badly, it doesn’t really matter who you get as long as you get them in soon.
“Look, with Aaron and Frank both quitting three weeks apart, we need to get a warm body in here to start punching keys ASAP.”
(1). The failure to stop talking after a client has already agreed to whatever it is you wanted them to do, often causing them to rethink their decision, which in turn results in you going home empty-handed.
“So, the meeting was going great…they agreed to move forward and I was pulling out the paperwork for them to sign…and then here comes Henry! He wouldn’t shut up! He just kept going and going. I can’t remember what he said exactly, but they told us they needed to ‘think about it some more’ and that’s where the meeting ended…talk about grabbing defeat out of the jaws of victory!”
