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(1). Anything that is deemed valuable or profitable after the original goals of a campaign are met.
“Heck, we already met our goals for this campaign, any extra personal information we get and can sell to a third party is just gravy!”
(1). The list of prospective clients your company maintains that never seems to change. You really need to hire better sales reps.
“Well, we have about 50 prospects in the pipeline right now, so we’re doing okay. Well, I suppose we could cull some of these 2003 ones… …okay, well we have about 15 prospects in the pipeline right now, so we’re doing okay.”
(1). To very publicly assume responsibility for a certain project or assignment so that your bosses will notice (see go-getter) in the hope that it will lead to either a promotion, raise or both.
“Gil, we’re impressed at how you’ve really taken ownership of this project and made it your own. Now, I’m not exactly thrilled that you’ve devoted so much of your work day to planning the office Christmas party, but…”
