(1). To develop a software application, program or service offering from scratch, without using outsourced providers (see proprietary), usually resulting in high cost, extreme delays and poor customer support.
(1). To advance (at least in the mind of your HR department) to the “next level” through some kind of training or seminar or some other crap.
“Jim, we’d like to send you to Binghampton, New York for a week to attend the company’s Leadership Capability Strategic Initiative training. We think this will help you bridge the gap between your current meaningless role to the all-new meaningless role we have in mind for you.”
(1). A collection of work-related achievements you add to your “bio” (read: resume) whose only purpose (now that you’ve moved on to another company) seems to have been to allow you to add them to your bio.
“I think writing an article in our trade journal is a great idea, Kenny. It’ll sure help you increase your personal brand…and be good for the company’s reputation, of course.”