Hero Space

Cheesy Corporate Lingo CheesyCorporateLingo.com 27 February 2012

 

(1). The portion of a website that companies usually flood with scrolling pictures of happy people and inspirational testimonials about their products. It is usually used to portray themselves as warm and caring, when they most likely are anything but.

 

“You know what we need in the hero space, John?  More pictures of people in suits succeeding!  And….and….whales breaching the water!  Nothing says “buy our pharmaceutical supplies” like whales breaching!