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(1). An overcrowded, battleship-gray building in an office park outside of Dubuque where you forced all of your ops guys to move to a couple of years ago.
“Don’t worry, Sam. You’re going to love the new location. It’s got all the amenities you could ask for – a Sunglass Hut, Macaroni Grill, and I heard they might be building a Walgreens, like, less than a mile away. A real high value site for us!”
(1). A term used to describe a pitch by a struggling business unit to try to explain to the firm’s sales force why they should be marketing their product or service (see value add, nice-to-have). Value Propositions often appear desperate, but are useful in providing members of the business unit with bullet points for their resumes, which likely will need to be updated shortly.
“So, let me get this straight. Your firm’s value proposition is that you’re the ‘Pluto’ of the marketing world and you’re making a comeback?”
(1). The tedious task of actually seeing and interacting with your client in person.
(2). An unwelcome meet-up with your client that happens much too often and usually require a significant amount of traveling. Most of the time these meet-ups revolve around the clients “hectic” schedule which is either a result of them being bored, or being at a conference in the middle of nowhere.
“Hey Alda, you know what? I think we should meet up for some face time at the Monarch Butterfly Expo in Albuquerque! It’s just as short plane, bus and cab drive away from you. Whaddya say?”
