(1). A term coined during World War II warning people to not openly talk about secure military information that is now used in fear campaigns by The Coca-Cola Company among it’s employees to guard it’s secret formula.
“Shhhh, Bryan!! Listen man, I know you’re new here, but you can’t just go around telling everyone that it’s Pellegrino & Aunt Jemima’s mixed together. Loose lips sink ships around here, big cola is watching…..”
(1). The mysterious art, lost since ancient times, of combining the right amount of staff and technology to efficiently and cost-effectively conduct your business.
“Team, we’re never going to achieve scale if we don’t make some sacrifices. That’s why I’m cutting your salaries and laying off all of your assistants. Okay, with that out of the way, I just wanted to remind you that I’m going to be in St. Croix for the next couple of weeks on my new yacht.”