(1). A baseball term used to describe a result that has exceeded expectations, usually used when patting oneself on the back.
Home Run
RANDOM LINGO
NASCAR Approach
(1). When a firm (usually an agency) shamelessly flaunts ‘big’ brands that they have ‘worked’ with in the past to make themselves look more attractive to prospective clients. Usually this is represented by a slide within a powerpoint presentation that looks strikingly similar to Dale Earnhardt’s car during a race.
(2). The corporate way to say “Name-dropping”.
“Listen everyone, to get this account we are going to have to take a NASCAR approach to this deck. Throw every client and project we have done in the last 20 years at them. If we still send them a Christmas card, then their logo is going on that slide!”
Teambuilding
(1). To organize annoying social events for your employees thinking they just need to spend even more time together to start getting along.
“Okay, guys…I think with the disappointing comp numbers and recent defections, we could use a little teambuilding around here. So…we’re going bowling!”