Hybrid Approach

Cheesy Corporate Lingo CheesyCorporateLingo.com 07 March 2013


(1).  In marketing, a way to describe your expertise in an area in which you have no expertise.


“We like to take more of a hybrid approach with this type of engagement.  We’ll be leveraging several strategic partners to assist our team here with the management of your account.  While those providers will bill you separately, we feel this combination will bring to bear the best in class level of service you are looking for.”